Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital ...

Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

During 2025, Google began rolling out two of its most ambitious search engine initiatives: AI Overviews and AI Mode ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Marketing teams are spending less time asking what is possible and more time deciding what is worth pursuing at all ...

Discover how direct-to-consumer advertising targets buyers, its role in various industries, and why FDA regulations matter. Unlock key insights to enhance your market strategy.

Forbes contributors publish independent expert analyses and insights. I study culture's impact and influence on behavioral adoption. Advertising has a diversity issue. This is not new news. However, ...

Owner Elon Musk exacerbated the crisis by cursing out firms that chose to leave X, and said the boycott may sink the company. We hear the perspective on that from advertising insiders. Many ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.

Advertising involves paying for space in publications or airtime, then using that opportunity to deliver a message directly to consumers. Public relations covers a wide range of tactics, usually ...

In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and ...