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Search engine optimization (SEO) has long been the cornerstone of organic search success; however, a new concept is emerging that I think could transform the landscape of paid media: ad engine ...

AdEspresso, a startup offering Facebook ad tools for small and medium businesses, is announcing that it has raised its first outside funding, a seed round of $500,000. The company focuses on ad ...

Improvements to Nextdoor Ads Manager continue to position Nextdoor as an indispensable platform to reach hyper local audiences at scale with maximized efficiency Advertisers come to Nextdoor to reach ...

I often hear the following from marketers: “I tested my ads six months ago and we learned that ‘Free Shipping and Returns’ works better than anything else.” It isn’t that surprising that all things ...

TikTok isn’t just a place for dance challenges or trendy lip-sync videos; it’s now one of the most powerful platforms for advertisers. With its unique mix of authenticity and creativity, TikTok offers ...

French unicorn Mirakl is announcing its third acquisition in three years with the acquisition of Adspert, a German adtech startup focused on e-commerce advertising. Mirakl isn’t disclosing the terms ...

Most of us in the PPC world know that testing ads is a great idea – almost necessary optimization work. There are plenty of articles around the web expounding the benefits: increase QS, lower costs, ...

Chip Hall is SVP of Sales and Marketing at Teracent, an advertising creative solutions provider. AdExchanger.com: What trends have you seen at Teracent in 2009? Can you characterize trends in revenue ...

Sweepstakes giant and direct marketer Publishers Clearing House (PCH) is known for its offline magazine subscriptions and contests but, like many companies, it is making a play for mobile audiences.