One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway.

NEW YORK, April 22, 2025 /PRNewswire/ -- Lockr, by Viant, today announced a major expansion of its audience integration management platform—giving publishers a single point of access to the leading ...

PHILADELPHIA, April 27, 2021 /PRNewswire/ — Piano, a global customer experience and subscription platform, today announced new addressability partnerships with ID5, InfoSum, LiveRamp and Usercentrics ...

Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not. While this is a temporary relief for some, consumer behavior and privacy expectations ...

Comcast Advertising, Cox Media and Spectrum Reach Share Collective Insights on Enabling and Utilizing Addressable TV Campaigns to Help Advertisers, Programmers and Other Distributors Accelerate ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic (PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has published a ...

NO-HEADQUARTERS/REDWOOD CITY, Calif., July 30, 2024 (GLOBE NEWSWIRE) -- PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has published a new ...

In this exclusive byline, Wieger Holvoet, programmatic technical lead GAM team at Dentsu, outlines how applying contextual-AI can help marketers reach campaign-relevant audiences in CTV, highlighting ...

We live in interesting times. Between a slew of evolving regulatory changes, Google’s back-and-forth stance (and ultimately unsurprising decision) on third-party cookie deprecation and ongoing signal ...

The rapid rise of CTV has introduced new ways for consumers to interact with content and for advertisers to engage their audiences. However, these advancements have ushered in complexities in ...

Covid-19 and the ensuing economic upheaval has had an astounding impact on consumer behavior. Now, with the vaccine rollout underway and a light at the end of the tunnel, the question for CPG ...