With the launch of iOS 18 this fall, the iPhone will support RCS for meaningfully improved messaging experience with Android users, and Google today released an ad to highlight that. Posted to the ...

Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans ...

NEW YORK, Feb 16 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon ...

Earlier this week, Apple’s Beats brand announced a USB-C cable that it is advertising as “universally compatible” and, in a rare event, sees an Android phone in an Apple-made ad. Beats USB-C cables ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 day 15 hours ago By E.J. Schultz - 1 day 16 hours ago By Tyler Bishop - 1 day 19 hours ago By Tim Nudd - 1 day 21 hours ago By ...

Tenjin and Clever Ads Solutions' Ad Monetisation in Mobile Games – Benchmark Report 2024 has revealed Android's lead over iOS mobile game ad revenue in Q1 iOS had only 41% of revenue in Q1 2024, ...

For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

One of the bigger mobile ad networks, Millennial Media's monthly Mobile Mix reports provide an interesting slice of the US market. It says it reaches 82 percent of US mobile web usage, producing its ...

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Google's major ad tracking privacy changes might be another problem for Facebook since the search engine giant plans to copy the move made by Apple in its iOS. The giant iPhone maker announced back in ...