In my last blog post, I wrote about using a continuous reinforcement schedule when you want to establish a new behavior. And I hinted that you should change that schedule after the behavior is ...

Researchers discover that the phosphorylation of a newly identified protein kinase substrate downstream of the dopamine signaling pathway regulates the brain reward behavior. The nucleus accumbens, ...

Everyone likes to be rewarded with something for free, especially if they’ve had to pay money initially. It’s human nature. There are many aspects in life where this is true. When you walk down the ...