The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.

When you’re getting your photo snapped, are you showing off all of your pearly whites, or hiding them away in your smile, worried that they might not be quite so pearly, or quite so white, anymore? We ...

Colgate Optic White is expanding its portfolio of oral care offerings. To launch its new Optic White Renewal toothpaste, the brand is partnering with musician Sheryl Crow to help spread the word.

NEW YORK, March 17, 2026 /PRNewswire/ -- Colgate(R) Optic White(R), a leader in oral care and teeth whitening, today announced the launch of its latest innovation, the NEW Colgate(R) Optic White(R) ...

SINGAPORE - Media OutReach Newswire - 14 March 2024 - Colgate launches its first purple toothpaste, the Colgate Optic White Purple that instantly colour-corrects yellow tones* with the very first ...

Buying your household essentials at Family Dollar can certainly save you a few bucks. But if you purchased toothpaste or mouthwash at the discount store in recent months, you might want to check the ...

Colgate-Palmolive will defend allegations it is misleading customers about its new whitening toothpaste's ability to 'take years off' their smiles, a court has been told. Procter and Gamble, the ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...

Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer and retail ...

Canto-pop Star Kaho Hung Joins as One-Day Store Manager to Champion the Aesthetic of Drink Boldly, Smile Brightly Unlock the Secret to a Zero-Distance Dental-Grade Bright Smile with Hydrogen Peroxide ...