Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...

Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Nextdoor, a neighborhood network provider, has launched Conversion API (CAPI) to help companies maximize ad performance, both online and offline. Nextdoor's new Conversion API will expand and improve ...

See what's new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout. Facebook announced a series of improvements this week that are designed to ...

Twitter announced that they’ve launched three new and improved measurement solutions to all advertisers globally. The new Twitter pixel has additional functionality such as allowing advertisers to ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...