Discover how coupons can increase store traffic, customer loyalty, and sales. Weigh the pros and cons to boost profitability in your business strategy.

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For decades, blue and white paper coupons defined Bed Bath & Beyond’s brand, popping up everywhere from the movie “Old School” to notorious mobster Whitey Bulger’s junk drawer. But the iconic 20%-off ...

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Opinions expressed by Entrepreneur contributors are their own. Are you looking for a quick way to increase last-minute holiday sales? Coupons are back in a big way thanks to the recession and are a ...

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BINGHAMTON, N.Y. - Mobile coupons not only drive customers to spend money during a promotion -- they can encourage long-term purchase behavior as well. New research from Binghamton University, State ...