From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

Across conversations with creative leaders, one theme is consistent: efficiency will be mandatory, but judgement will be ...

Adlispy has released a browser-based Chrome extension designed to support structured advertising research for SaaS, marketing ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Evaluating the effectiveness of a creative ad remains a critical, ongoing consideration for health brands. Improving content quality is more than just an exercise in creative pride, there are ...

When running a Meta Ads campaign, creative should be at the center of your strategy. As targeting options have become more limited in the platform from the super-granular segments available in years ...

As we move through the second half of 2025, digital advertising has reached a curious inflection point. What was once a race to outspend competitors on audience targeting and bidding algorithms has ...

Amazon has debuted Creative Studio, an AI tool inside the Amazon Ads Console that can research brands, generate concepts, storyboard campaigns, and autonomously produce ads for Amazon-owned properties ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...