SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

In his quest for the perfect ice fishing rod, Brandon Greene says he never could find one he liked and that fit just right. So, he built one that did. And hooked a booming side venture in the process.

The International Custom Rod Building Exposition featuring more than 100 display booths and 3,000 custom rod builders is set for Feb. 23-24 at the M.C. Benton Convention Center at Winston-Salem. The ...

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CHISHOLM — If there’s ever a tornado warning for this Iron Range town, Mike Lesch will likely be safe. That’s because he already spends a lot of time in his basement shop, where he turns drab sticks ...

Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.