Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...

Zero Party data has been taking the Customer Master Data Management (CMDM) world by storm. And it's no wonder why. The value and trust derived from the ability to create deeper relationships with ...

The good news is that you can avoid all those issues with proper customer data management. Here's what you need to know about effective customer data management for keeping your business safe, secure, ...

SEATTLE--(BUSINESS WIRE)--Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

You could fill up a well of memes with personalization gone wrong examples. A marketing message about the latest winter snow shovels to someone that just bought theirs for the winter. The classic, ...

SAN DIEGO--(BUSINESS WIRE)--Tealium, the leader in real-time customer data management solutions has today announced the release of an enhanced user experience and product User Interface (UI) for its ...

Name any part of the customer journey, like onboarding, support, retention and upselling, and it’s pretty much guaranteed that you’ll find a B2B customer management tool for it. But with so many tools ...

This article is part of a VB special issue. Read the full series here: Building the foundation for customer data quality. In the era of digital technology expansion, companies are accumulating large ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article is part of a VB special issue. Read the full series here: ...

A customer data platform (CDP) collects data from online and off-line sources and standardizes it to create comprehensive customer profiles. Then, these profiles are used to build campaigns and ...