With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

In my last post, I talked about the revenue lifecycle from an operational perspective, with an inward focus. Here, I’ll discuss some of the customer-facing elements that are affected by having a full ...

Forbes contributors publish independent expert analyses and insights. I teach growth leaders how to grow revenues, profits and firm value. It is common knowledge that delivering superior digital ...

As the ongoing growth debate between customer retention and acquisition continues, one thing is for certain: managing the entire “customer lifecycle” is arguably the most important aspect of marketing ...

Value stream alignment. Define value streams using the customer lifecycle to guide digital transformation and improve efficiency while prioritizing customer experience. Agile strategy approach. Use ...

Are you still using sales funnels to map your marketing to customer journeys? There's a better way to do it: It's far more accurate and it aligns with lead nurturing and trust-building in content ...