Opinions expressed by Entrepreneur contributors are their own. When we ask our clients, “What differentiates you from your competition?” they will often say something about their fantastic customer ...

What’s the most valuable lesson you’ve learned about identifying your ideal customer, and how has this lesson shaped your marketing strategy? To uncover practical advice and real-world experiences, we ...

I’ve talked and written about the differences between customer service and the customer experience, also known as CX. Customer service is typically what transpires between people throughout the buying ...

Some of the clearest customer experience lessons don’t have to come from our normal sources. They can come from stories we ...

While it’s often the horrible customer service experiences that go viral on social media or become the topic of discussion over dinner, when asked, most people could likely think of a time when they ...