“There’s a lot of sameness in the market now,” Natenshon says. You can walk into a high-foot-traffic area like New York ...

The term "mass customization" sounds like an oxymoron: mass production on the one hand vs. products tailor-made for individual tastes on the other. This conflict is telling--mass customization is very ...

When thinking about tailoring a product to specific needs, customers and even businesses will use the words personalization and customization interchangeably. However, they are quite different. One ...

Dive into Bugatti's Sur Mesure and Solitaire programs, offering unparalleled customization for ultra-luxury cars.

Looking for the best way to stand out? Customize. Customized products certainly aren’t new to the market, but they are adding an extra perk as more and more companies are including customizable ...

For all of McDonald’s dominance of the fast food scene, Burger King had it right years ago with the slogan, “Have it your way.” Custom products are becoming an increasingly important product strategy.

Editor’s note: Liraz Margalit serves as Customer Experience Psychologist for ClickTale. Her job involves incorporating theory and academic research into customer analysis, building a conceptual ...

Having been a huge fanatic of video games ever since she first got a PS3 at ten years old, Leah Donato is a creative and passionate writer who engrosses herself into writing about all things ...

We often, and quite rightly, complain about the way device makers customize the "stock" build of Android to suit their own needs. Customizing software is not inherently bad, but Samsung, LG, and ...

The update for the Theme Park module in the Good Lock app is available in the Galaxy Store now. The post Samsung Galaxy ...