‘DBA fictitious business name filing’ may sound like legal jargon—but for small business owners in California, it's a crucial step. It started with a taco truck. One of our clients, Camila (not real), ...

Creating a fictitious name for your business can be a good tool for advertising your products and services. Your DBA, or "doing business as" name, creates a brand that customers can readily identify, ...

Calling a business "Miraculous Repairs" rather than "Jane Jones" is sensible marketing, but using a fake name to hide from vendors or customers with complaints or bills is illegal. If you use a ...

Do I need a DBA certificate if I'm going to use my initials as my business name? A. Operating a business under a name other than your own requires you to file a DBA, or "doing business as" certificate ...