The goal of the study was to measure certain key performance indicators on standard retargeting campaigns and on video retargeting campaigns over the course of one year. The results were based on ...

Get ready for a lot more ads on Instagram and elsewhere that feel ever more personalised to you. Instagram today is turning up the volume on its ad tech play, courtesy of its owner, Facebook. Today ...

The social media giant said this week that it is bringing campaign management capabilities in-house for the first time for dynamic retargeting rather than forcing marketers to partner with a ...

As you may have noticed, turning products into personalized Facebook ads through dynamic retargeting campaigns is a great way for advertisers to get optimal airtime with their audiences, producing a ...

Smile Group’s ad network Tyroo announced today the launch of dynamic retargeting capabilities to Indian advertisers. Dynamic retargeting enables the network to personalise offers to consumers at scale ...

Automotive marketers are rolling out dynamic remarketing campaigns on search and display this year for the first time! This is big. Until May, automotive marketers haven’t been able to create dynamic ...

In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers ...

Dynamic remarketing is an advertising strategy to deliver customised ads, which links users with their past shopping experiences on your site. With the use of DoubleClick Studio, you are able to build ...

NEW YORK, NY--(Marketwired - Dec 19, 2013) - ActionX (www.actionx.com), the first platform that connects the dots between mobile customer acquisition and mobile retargeting, today announced its ...

Snapchat is testing so-called dynamic product ads on its platform, with plans to roll them out widely, four ad agency sources told Business Insider. While retailers have been able to include their ...