Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, ...

In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers ...

The goal of the study was to measure certain key performance indicators on standard retargeting campaigns and on video retargeting campaigns over the course of one year. The results were based on ...

Automotive marketers are rolling out dynamic remarketing campaigns on search and display this year for the first time! This is big. Until May, automotive marketers haven’t been able to create dynamic ...

The social media giant said this week that it is bringing campaign management capabilities in-house for the first time for dynamic retargeting rather than forcing marketers to partner with a ...

Smile Group’s ad network Tyroo announced today the launch of dynamic retargeting capabilities to Indian advertisers. Dynamic retargeting enables the network to personalise offers to consumers at scale ...

Get ready for a lot more ads on Instagram and elsewhere that feel ever more personalised to you. Instagram today is turning up the volume on its ad tech play, courtesy of its owner, Facebook. Today ...

Andreas Schwibbe is the CEO of adnologies, a Hamburg-based ad technology company. Schwibbe recently spoke to ExchangeWire recently about the company's dynamic retargeting and data exchange solution.

Criteo announced the launch of Criteo Dynamic Mail on Thursday, a predictive email marketing solution that delivers product recommendations based on a customer's previous browsing behavior and ...

Dynamic remarketing is an advertising strategy to deliver customised ads, which links users with their past shopping experiences on your site. With the use of DoubleClick Studio, you are able to build ...