Organizing the best, most awesome and ass-kicking event is no longer enough. What you need is marketing and what you need is turning your event into a must-attend occasion of the year in that field.

Live events don’t have to be budget drainers, they can actually be big money-makers for your organisation. In fact, recent Forrester research shows that successful organisations allocate nearly 25 per ...

When marketers have an event (or series of events) in the works, they may wonder how they can best market the event and promote their product or services during it. There are definitely best-practices ...

Staging Big City Events: A Checklist Golfsmith Gets Attention With the Unexpected Tips for Throwing a Brand-Building House Party How a Music-Centric Event Lighted Zippo Customers’ Fire ...