Nearly 15% of all retail sales were returned in 2023 — and 75% of consumers cited fit as the main reason. As a result, brands and retailers of all sizes are implementing new tools, both in stores and ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. In the world of footwear there’s unisex sizing, which generally ...

TEANECK, N.J.--(BUSINESS WIRE)--Aetrex, Inc. (“Aetrex”), a global market leader in foot scanning technology and data-driven orthotics and comfort footwear, today announced FitStarter, a personalized ...

Destination XL Group has introduced FitMap Scanning Technology on the DXL mobile app and in over 80 DXL stores to help shoppers find the right fit, the company announced last week. The tool uses 243 ...

True Fit, the leading AI-driven size and fit personalization platform, is transforming the world of online apparel and footwear shopping through the democratization of its Fashion Genome, particularly ...

Amazon’s algorithm considers the sizing relationships between brands and their size systems, a product’s reviews and other details, and a customer’s own fit preferences.. Photo: Courtesy Amazon Poor ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Nike’s latest slate of technologies spans powered footwear to a ...

The current trend in high performance apparel is focused around lightweight materials, designed to make the player feel like they're wearing the least amount possible, thus decreasing drag and weight, ...

True Fit developed an agentic shopping experience designed to eliminate the primary barrier to fashion e-commerce: fit uncertainty. "Agentic commerce wasn't on anyone's radar a year ago-now, it's the ...