Neat idea, but with no mention of a dev kit it's another sign of Lego's descent into designing nothing but fun on rails Not even Legos are safe from the inexorable march of smart technology, as the Danish construction toy stalwart introduced a new tech-in-a-brick Smart Play system at CES this week.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Stepping on a Lego might become an expensive as well as painful mistake after the company revealed the new SMART Brick. Lego announced the latest toy tech on Monday at the 2026 Consumer Electronics Show, promising to enhance the imaginations of children everywhere. Adults on social media aren’t so sure.

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The Smart Brick looks very similar to a normal 2x4 Lego brick, but it contains a custom Application Specific Integrated Circuit (ASIC) chip which is smaller than one of the studs on the brick itself. It’s joined by an accelerometer and a copper coil, and Lego has created its own Play Engine and Neighbor Position Measurement (NPM) system.

The Lego Group unveiled its new SMART Play bricks at CES, the first building sets, featuring Star Wars, are expected to launch in March.