Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. We’re all familiar with loyalty points and rewards, and most ...

When you connect the dots across data, teams and experiences, you can change loyalty from a marketing tactic into a strategic advantage.

AI will enable loyalty personalization on a massive scale by helping brands dig through behavioral data and other relevant ...

Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge ...

Retail stores, coffee houses and frozen yogurt shops, just to name a few, are literally scrambling over each other to figure out the best way to differentiate themselves from their competitors. As a ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Kith made waves at the start of 2024 when it launched Kith Loyalty, a new program that rewards loyal consumers with early access to exclusive products, events and more via the Kith App. The decision ...

As the U.S. population ages, programs designed for younger shoppers risk alienating their most stable and valuable customers, experts say.

DUBLIN--(BUSINESS WIRE)--The "Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail ...