Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More e.l.f. Beauty is launching a Roblox game, e.l.f. UP!, to help Gen Z and ...

e.l.f. Cosmetics really is that girl. At the beginning of this year, their Halo Glow Liquid Filter blew up on TikTok, and now #elfhaloglow has over 294 million views. Before that, the TikTok GRWM ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

Creating custom outfits in "Roblox" has become one of the most popular ways for young creators to express themselves and even earn Robux. Whether you enjoy fashion, want to design your own style, or ...

OAKLAND, Calif., December 18, 2025--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the launch of Glow Up!, a next-generation makeup game and immersive beauty ...

Roblox is a game creation system, meaning that all games on the platform were developed by its users. Not only is Roblox a place where you can go to choose from a selection of millions of games — most ...

E.l.f. Beauty is expanding its relationship with Roblox by giving users the ability to buy real-life makeup products on the gaming platform.

Roblox players have millions of options for customizing their avatars, but before August 26, the platform had just one Roblox cosmetic hearing aid available in the sandbox game platform's Avatar Shop.

Roblox is a massively popular online game platform that allows you to socialize with a large community and create your own mini-games. Its rise in popularity over the past few years has meant that it ...