Beauties, Halloween is only a few days away and if you’re still struggling with ideas on what to be for the festive holiday, we’ve got you covered! With these simple steps from YouTube MUA Anika Kai, ...

Subtle yet shiny makeup has been all the rage this year: think syrup nails or TikTok’s crying makeup trend. But now, TikTokers are going wild for mermaid eyes – the latest shimmery makeup look ...

Mermaids have taken over the beauty world, but they're not the fresh-faced ocean dwellers of your youth. Instead of sweet Ariel, we're seeing seductive sea sirens glammed up with pearls, glitter, and ...

From mermaid hair to mermaid nails, it's hard to get tired of the deep sea aesthetic — and it's also a lot of fun to create. It's likely that you, your friends, and even your mom are all obsessed with ...