As lockdowns went into effect last year, homebound people everywhere turned to the comfort of their favorite TV shows. But many weren’t watching on live TV. Whether it was The Office on Peacock, The ...
Sixty-seven percent of over-the-top (OTT) service apps "churn," which is defined as not being used to play media, within the first two weeks, according to a new report from mobile marketing platform ...
Connected TV (CTV) and Over-the-Top (OTT) applications represent the future of entertainment. It's expected that by 2022 55 million people will “cut the cord,” or eliminate cable completely. And with ...
TYSONS, Va.--(BUSINESS WIRE)--TEGNA Inc. (NYSE: TGNA) today announced that True Crime Network, TEGNA’s 24/7 true crime multicast network, has launched its free, ad-supported over-the-top (OTT) ...
NEW YORK--(BUSINESS WIRE)--Zype, the leading video API and infrastructure platform, today announced that it has released the second generation of its Apps Creator platform for building high-quality ...
The Telecom Regulatory Authority of India (TRAI) on Friday (July 7) released the much-awaited consultation paper on regulating over-the-top (OTT) communication apps in the country. The paper broadly ...
TYSONS, Va.—Tegna TV stations are coming to Amazon Fire TV, with OTT apps for all of Tegna’s stations expected to be available by the end of 2020. In addition, Tegna has updated its stations’ OTT apps ...
This year's NAB will be all about reaching over-the-top video customers quickly, and video player and platform company JW Player is adding to that with its announcement of OTT Apps, a new offering ...
Much has been made lately about the amount of programming people are watching via ad-free OTT apps on connected TVs and how this signals the death of television and/or the death of advertising. But a ...
A growing number of ad-tech companies are moving into over-the-top advertising as ad dollars shift from TV to streaming video. While ad-tech companies are clamoring to get a share of the OTT ad market ...