It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

One of the most exciting advancements in content marketing is the use of large language models (LLMs) to create impactful and engaging marketing content at speed and at scale. LLMs, such as GPT-4 and ...

Learn how situational content marketing is reshaping the future of content strategies. Adapt and resonate with your audience in real-time. For decades, marketers have relied on the traditional funnel ...

So you have a big promotion planned, and you want to advertise it with Google Ads. What’s the best way to do it? For many advertisers, the one (and only) thing they’ll do is update the headline and/or ...

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...