To execute a movement towards a sensory target, it is necessary to transform the representation of the target from a sensory reference frame (for example, a head-centred reference frame for the ...

The process of marketing a new product or service begins when you create a frame of reference. Essentially, the frame of reference is the way your product is perceived by the market and consumer; for ...

The original version of this story appeared in Quanta Magazine. Imagine standing on a railway platform watching a trolley go past. A girl on the trolley drops a bright red ball. To her, the ball falls ...