Discover how simple random sampling ensures accurate and unbiased population research, offering efficiency and fairness over ...

Discover how attribute sampling enhances audit accuracy by evaluating internal controls and analyzing population traits, ...

Note: This report was updated on Dec. 30, 2015 to reflect the January-July 2015 National Health Interview Survey estimates released on December 1, 2015. Telephone surveys face numerous challenges, but ...

Consumers love free samples. And while retailers and manufacturers recognize sampling as an important marketing strategy, until now few understood sampling’s effectiveness. PromoWorks commissioned an ...