After purchasing Fitbit in 2019, Google is moving to mandate the use of Google accounts on new Fitbit devices. The company shared the news on a help page, adding that it would be winding down Fitbit ...

The Fitbit app is free to use, but Fitbit Premium adds additional features to the tracker. You can pay for Fitbit Premium on a rolling monthly basis or per year. Fitbit devices don't need a constant ...

Google announced earlier this year that Fitbit users will soon have a new way to log in: through their existing Google accounts. This makes sense since the search giant acquired Fitbit in 2020 for ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. Fitbit’s more feature-rich fitness trackers are in a weird spot right now. With Google’s Pixel Watch sporting Fitbit ...

With the launch of Fitbit’s latest devices, “Fitbit by Google” branding was introduced. The Sense 2 and Versa 4 already have a UI modeled after Wear OS 3, but the integration is getting deeper from ...

Starting next year, you'll only be able to activate newly released Fitbit models using a Google account. It doesn't come as a surprise for Google's services to become more intertwined with Fitbit's ...

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Fitbit has expanded its open API, aimed at the health tech industry to include in-depth health metrics. The open API enables health researchers to build large scale studies using Fitbit devices.