文 | SmalltalkAI与出海买量如何结合？答案可能在于“生态数据整合 + 智能决策优化”。在近期于上海举办的 Unite Shanghai 2025 上，Unity ...

对于中国出海游戏开发者而言，这种演进可谓恰逢其时。在获客成本高企、竞争加剧的全球市场中，单纯依赖营销技巧和买量投入已难以维系长期增长。只有在完整的智能体系中，开发者才能持续发掘新的用户价值和变现场景。Unity正是在这场结构性变革中，提供了一种更底层、更系统化的解法。通过Unity的工具和Unity Vector引擎，开发者得以将创意内容与数据智能紧密结合，在全生命周期内优化每一次用户互动的价值。

此次上调评级是因为Piper Sandler观察到移动应用广告市场状况良好,Unity的Vector广告业务在过去两个季度中环比增长约15%。这一积极势头推动Unity股价接近其52周高点50.66美元的1%以内。

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based upgrade ...

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

CEO Matthew Bromberg emphasized Unity's strong Q4 performance, with revenue and adjusted EBITDA surpassing guidance. He highlighted the 15% year-over-year growth in subscription revenues and the 50% ...

Unity beat expectations for the first quarter but suffered declines in revenue and adjusted EPS as the portfolio reset continued. The AI-powered Vector advertising platform launched earlier than ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...