文 | SmalltalkAI与出海买量如何结合？答案可能在于“生态数据整合 + 智能决策优化”。在近期于上海举办的 Unite Shanghai 2025 上，Unity 广告业务亚太区负责人祁凯介绍了Unity今年的重磅产品——AI广告引擎Unity Vector，正是这一逻辑的典型落地 。作为 Unity Ads（Unity 获客广告平台) 所使用的核心 AI 模型，Unity ...

对于中国出海游戏开发者而言，这种演进可谓恰逢其时。在获客成本高企、竞争加剧的全球市场中，单纯依赖营销技巧和买量投入已难以维系长期增长。只有在完整的智能体系中，开发者才能持续发掘新的用户价值和变现场景。Unity正是在这场结构性变革中，提供了一种更底层、更系统化的解法。通过Unity的工具和Unity Vector引擎，开发者得以将创意内容与数据智能紧密结合，在全生命周期内优化每一次用户互动的价值。

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based upgrade ...

Unity is pinning hopes for revenue growth on the new AI-powered ads platform Vector after it helped deliver 15% sequential growth in the company’s ads business in Q2. The firm, which has engaged in ...

Unity revenue declined by 5% year over year in the first quarter, but with the video game engine developer's "portfolio reset" nearly in the rearview mirror, a return to growth is inching closer.

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Unity Software Inc. (NYSE:U) is one of the Unstoppable Technology Stocks to Buy. On December 17, Clark Lampen from BTIG ...