The primary focus of visual merchandising is to make a business owner's merchandise and store or event as attractive as possible to entice customers to enter an area, interact with products and make ...

Many retailers adopt the perspective that customers don't just want to purchase items, they want to be drawn into a shopping experience that appeals to sensory aesthetics or perceptions about ...

Preface -- History Of Visual Merchandising -- Role Of A Visual Merchandiser -- Day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual ...