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战略分析模型解读——如何利用安索夫矩阵Ansoff Matrix制定产品市场 ...
本文深入探讨了如何利用安索夫矩阵Ansoff Matrix这一战略规划工具来制定产品市场组合增长战略。通过分析市场渗透、市场开发、产品开发以及多元化经营四种战略,文章提供了一种系统的方法帮助企业确定最适合其发展阶段和市场环境的增长路径。 企业的市场 ...
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