New research presented at the British Academy of Management 2023 conference reveals that consumers are equally inclined to purchase products endorsed by AI-created models as they are by human ...

FEELING BLUE: IMG Models has signed a new virtual client as modeling agencies, faced with the threat of AI-generated imagery, seek a foothold in the fast-developing digital realm. The agency said ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. In today’s marketing landscape, attribution models are commonly ...

As influencer marketing evolves, marketers struggle to commission creators for one-off, time-based campaigns. Forward-thinking brands understand that longer-term partnerships lead to better ...