Fashion and retail are part of the Roblox DNA — and now they’re about to power the next phase of the gaming platform’s evolution. Roblox has been giving users ways to style their game characters, or ...

Roblox has announced a new commerce integration with Shopify that will allow brands with Shopify storefronts to sell physical items directly in their Roblox games. Shopify plans to begin piloting the ...

Digital gaming platform Roblox has been toying around with real-world commerce integrations for a while, but now the company is getting serious with the addition of two new features: Commerce APIs ...

Gucci has opened a persistent digital space on Roblox, per a press release shared with sister publication Marketing Dive. Previously, the luxury brand opened the Gucci Garden in Roblox in May 2021. A ...

The retail chain calls it an “immersive experience in the metaverse.” The metaverse is where a digital alternative life can take place — examples shown include people shopping at virtual malls and ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...