Essence is doubling down on immersive gaming to connect with Gen Z and Gen Alpha where they play. The beauty brand is expanding its "Kingdom of essentia" experience on Roblox with a new summer island, ...

DAYTONA BEACH, Fla. — NASCAR is once again taking the virtual racing world by storm, this time with the launch of “NASCAR Tycoon” on Roblox created by Dubit. Building on the success of its previous ...

GameSpot may get a commission from retail offers. Roblox game Grow A Garden is continuing to see massive numbers of players, reaching a new high that's more than triple the Steam concurrent players ...

Roblox and The Weeknd had fans thinking they would get music—they got an experience instead. The new Roblox x The Weeknd Hub is more than a branded hangout space; it’s a playable journey through the ...