From creating virtual experiences to selling tickets within games and social media, Hollywood is trying to capture the attention of young fans in places they frequent.

Online game adaptations of films like How to Train Your Dragon and Twilight are being used by film studios to engage a 'critical audience' Surrounded by virtual cliffs and a cascading waterfall, ...

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox's massive online gaming platform immerse themselves in a memorable scene from "How to Train Your Dragon." ...

Comcast Corporation (NASDAQ:CMCSA) stock could benefit from a strong 2025 film lineup, which could help its Peacock streaming platform and help offset weakness from cable subscribers. The company's ...