What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better decisions.

What if urban air taxis could, like birds, vary the configuration of their wings in flight? The answer to such questions ...

Bayesian inference is a statistical method of inductive reasoning based on the reassessment of competing hypotheses in the presence of new evidence. Conceptually similar to the scientific method ...

This important study combines optogenetic manipulations and wide-field imaging to show that the retrosplenial cortex controls behavioral responses to whisker deflection in a context-dependent manner.

Accurately predicting complex agronomic traits remains a major bottleneck in crop breeding. This study demonstrates how ...

CRO doesn’t stop just because you can’t A/B test. This article breaks down how ecommerce teams can improve conversion rate ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. David Kindness is a Certified Public Accountant (CPA) and an expert in the fields of financial accounting, ...

This article explores how AI-augmented laboratories optimize high-throughput experimentation and improve efficiency in ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Each year when MD+DI editors sit down to discuss Medtech Company of the Year prospects, the companies that rise to the top for us tend to be those that have had a transformational year either through ...