LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

Updated on Monday, Jan. 5 at 1:15 p.m. ET — Unfortunately, the Lego CES keynote press conference on Jan. 5 will not be ...

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The Lawton Public Library and FISTA Innovation Park are partnering to offer weekly LEGO Robotics coding classes throughout ...

LEGO has just unveiled a radical shift: fans will be able to interact with their LEGO builds. The technology will be ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

An evolution to the standard Lego brick, a tech-filled smart brick means an interactive brick that responds to how you (or ...

LEGO has released another building set targeting retro gaming enthusiasts, and this one isn't going to break the bank!

The Lego Group confirmed major changes since 1978 with its latest announcement of intelligent bricks marking a new era of ...

CES 2026, the annual consumer tech conference held in Las Vegas, is here. And lucky for you, we have TechCrunch editors and ...