LEGO, makers of the iconic analog building toy with a U.S. headquarters in Boston, is incorporating new digital technology ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...

The Lego Group has unveiled its Smart Play system, which uses “Smart Bricks” and “Smart Tags” to bring Lego sets to life. The ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...

For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...

Once a five-person team, the robotics program has grown to 32 students and two teams, including a newly formed all-girls team ...

The Lego Smart Brick incorporates a silicon chip, copper coils, LEDs and a speaker, and is capable of reacting when it is ...

Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...