How do you harness AI without losing brand distinctiveness and voice? Make sure the human stays a big part of the creative ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The IPG merger strengthens Omnicom’s media engine, but fast-growing brands show why attention — not inventory — drives ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

Myron and Davaughn Nicholas have built their own online platform for their music and artistic pursuits. Hustle, they say, is part of the hip hop tradition.

What will high-performing content look like in 2026? Experts share how to adapt, lead, and prove the value of human ...

Careless use of AI risks brand sameness; algorithms are made for immediate needs, not for creating brand love. As a result, ...

Perplexity is pushing beyond search with Comet, major distribution deals, and in-chat shopping — while lawsuits test how far ...