Optical illusions have gained a lot of popularity recently, as they get our brain to exercise, and can be the perfect test of ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...

Advances in technology have greatly accelerated scientific understanding of vision and the brain. Researchers can now routinely record the activity of thousands of neurons at the same time and pair ...

Bilal Haider receives funding from NIH and the Simons Foundation. Despite the nursery rhyme about three blind mice, mouse eyesight is surprisingly sensitive. Studying how mice see has helped ...

Researchers from Tokyo Metropolitan University have studied the relationship between numerical information in our vision, and ...

Hollywood has always been at the forefront of storytelling, innovation, and cultural influence. From silent films to ...

New research reveals that numbers in our visual field can subtly distort how we judge spatial positions, showing that perception is shaped by both numerical magnitude and object-based processing.

As cruelty-free branding floods Indian beauty aisles, weak regulation, misleading logos and global market contradictions ...

Our brains create false perceptions through these illusions, which make us see things that do not exist while they distort ...

The caterpillar is extremely well camouflaged and looks just like part of the flower. Its natural coloring makes it almost ...

Conversations about the differences between girls and boys—and between women and men—often make people uneasy. Some fear that ...