Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

As December 2025 comes to a close, Sonrai’s latest review of newly released AWS permissions highlights a continued expansion of cloud privilege. This month’s updates span identity, observability, AI, ...