LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At CES 2026, Lego unveiled its first smart brick and interactive Star Wars sets, combining tactile building with lights, ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Unlike many devices unveiled at CES 2026, LEGO’s Smart Bricks system does not rely on AI or an internet connection and is ...

Lego has launched its new interactive Smart Play, which consists of Bricks, Tag, and Smart Minifigures at the CES 2026 event.