LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At CES 2026, Lego unveiled its first smart brick and interactive Star Wars sets, combining tactile building with lights, ...

New high-tech bricks and minifigs are arriving this year - starting with some classic ships from Star Wars. But do we really ...

Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...

Announced at American tech show CES, LEGO has unveiled three new LEGO Star Wars sets to launch the Smart Play system. These ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic ...

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...