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From 5 January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

With audience attention more fragmented than ever, some brands will deliberately break from their usual tone to stand out.

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ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer ...

Imagine you are searching for a new mattress online and find something surprising. The retailer displays an ad featuring a ...