Azure CTO Mark Russinovich’s annual “Inside Azure Innovations” presentations give us a look at cooling innovations, bare-metal servers, and better storage. As 2025 comes to an end, it seems fitting to ...

Walker Sands’ VP of marketing explains how AI, emotion and outcomes-based strategy are redefining what strong B2B work looks like. Rachel Cullitan arrived at this year’s Drum Awards Festival as a B2B ...

I spoke a few years ago with a marketing consultant who told me that when she makes marketing plans for her clients, she rarely includes the content for a B2B blog—because it's too much work. That's a ...

This episode of the Marketing Smarts Live Show features David Aaker, a renowned figure in the world of marketing. Together with host George B. Thomas, he delves into the fascinating concept of ...

India’s first next-generation B2B IP creation company, ImaginatioNxt Pvt. Ltd., has been launched by media industry veteran Deepak Lamba, marking a significant new step in the evolution of India’s ...

The digital B2B chemical sourcing portal created by Apex Global aims to simplify the complex process of purchasing and managing raw materials by centralizing procurement. The platform brings speed, ...

We have entered a new buyer era, one defined not by hesitation, but by a fundamental trust deficit in vendor promises. Buyers are almost twice as likely to do business with vendors they trust; yet ...

Deepak Lamba has launched= next-generation B2B IP creation company named ImaginatioNxt Pvt. Ltd. Deepak has proven pedigree in media sector. He has led and scaled influential businesses in the media ...

LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative work so you can reach potential buyers earlier in the funnel. What’s new.