Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Brittany Brown is a full-time copywriter writing covering real estate and personal finance topics like budgeting, investing, credit cards, and more. She is currently working to become an accredited ...

For centuries, Egypt’s pyramids have guarded their secrets. Now, modern technology is uncovering what ancient eyes once knew. When researchers scanned the Pyramid of Khafre using a technique called ...

Most people think of eyeliner as a single item. One pencil. One pen. One formula you use for everything. But if our first eyeliner story taught us anything, it’s that tiny tools can completely shift ...

Measuring—and delivering—what consumers really want by Eric Almquist, John Senior and Nicolas Bloch When customers evaluate a product or service, they weigh its perceived value against the asking ...