Business-to-consumer (B2C) marketing refers to the strategies and tactics companies use to promote their products and services directly to individual consumers. Unlike business-to-business (B2B) ...

Ads are one of the ways to keep some websites and app developers afloat. They keep costs down and enable free content. Some of your favorite fan sites are likely ad-driven. But sometimes, too many can ...

Whether you're looking to stop video ads, pop-ups, trackers, or malware, the best ad blockers we've tested help create a cleaner, faster, and more secure online environment. I review privacy tools ...

We strongly condemn the use of ad blockers as they harm the digital ecosystem and the creators who rely on advertising revenue. Ads are getting heavier and intrusive, and most of them are disguised as ...

American Eagle CMO Craig Brommers discusses how the brand knew to stick with the controversial Sydney Sweeney brand campaign, despite backlash.

If you immediately hit the Skip Ads, it's no longer considered, as YouTube calls it, an "engaged-view conversation," and the creator won't receive any of the ad money that would be owed to them if you ...

In today's dynamic business landscape, many companies often find themselves at a crossroads. Do they continue focusing only on their consumer-facing B2C offerings, or do they venture into the ...

Ads are here, there — almost everywhere — on streaming services now. By John Koblin Not long ago, streaming TV came with a promise: Sign up, and commercials will be a thing of the past. Netflix rose ...

Apple is apologizing for its advertisement promoting its latest iPad Pro after widespread blowback online. In a statement obtained by advertising industry publication Ad Age, Tor Myhren, Apple's vice ...