New experiences are the spice of life. You don’t need to plan an elaborate vacation to try new things — sometimes a unique ...

A console release date of January 20 for 2XKO was briefly leaked after a new trailer for the game went up on YouTube early. Launched in early access on PC back in October, the full launch will see ...

If you run ecommerce marketing, you’ve probably felt the squeeze this year: attention spans got shorter, CPMs didn’t get kinder, and “just make more ...

Amazon Ads, the company’s demand-side ad tech business, hosts its annual industry show, called unBoxed, in Nashville this week. The event can be boiled down to one word: simplicity. Some version of ...

Amazon has reorganized the ways that advertisers access its ecosystem. On Tuesday, the company introduced a unified Campaign Manager that combines Amazon DSP and Ads Console into one media-buying tool ...

Amazon is merging all its ad buying tools into a single platform, the company announced Tuesday at its annual advertiser conference. Amazon also introduced a suite of AI agents for media planning. The ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep. With full-screen ads on its smart displays, Alexa is becoming less like an assistant and ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Sellers can now interact with an AI chatbot to generate ads that match their branding. Sellers can now interact with an AI chatbot to generate ads that match their branding. is a news writer who ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...