In a few days from now, the recent directive issued by the Central Bank of Nigeria (CBN) on advertising and promotional ...

Discover how comparative advertising can elevate your brand by highlighting product strengths over competitors, and learn the rules for successful implementation.

In the case of Hindustan Unilever Limited v. RSPL Limited, underlining the fine line between comparative advertising and defamation, the Delhi High Court passed an interim order involving an ...

Advertising creates demand, or so it is believed. But dishonest or deceptive advertising undermines confidence and harms business and the market. It also causes consumers to make uninformed or poorly ...

Firms increasingly use comparative advertising in green marketing to convey information of green products to consumers, but there is still a lack of research on the effect and mechanism of comparative ...

Offering organic food is a new trend in the hospitality industry seeking sustainable competitiveness. Premiums and information barriers impede continued growth in organic consumption. This study aims ...

NEW YORK, Oct. 14, 2021 /PRNewswire/ -- A panel of the National Advertising Review Board (NARB), the appellate advertising law body of BBB National Programs, has determined that AT&T Services, Inc.

Daniel Liberto is a journalist with over 10 years of experience working with publications such as the Financial Times, The Independent, and Investors Chronicle. A comparative statement is a financial ...

A case from the European Court of Justice offers invaluable guidance for what is acceptable in comparative advertising, especially when it comes to comparing the prices of goods sold in different ...